BROT is a premium vodka brand distilled from surplus bread, transforming food waste into a refined and contemporary spirit. Inspired by the idea of continuation and circular design, the visual identity combines minimal typography with a flowing ribbon-like pattern referencing grain, fermentation, and the journey from bread to vodka. The project explores sustainability through luxury packaging, restrained colour palettes, tactile materials, and modern retail presentation, positioning BROT as an environmentally conscious yet high-end alcohol brand.